Local Studies free essay sample

â€Å"In every place in this country, there is always a store. In every store, they sell foods and stuffs that define their store. Bakeshop is a common example of stores that exist in every city and provinces in the country. There are lots of ways that the bakeshop uses on how to make their shop popular and increase their customer. Some uses brochures, while some uses tarpaulins. But this actions and ways are only limited in terms of popularity. This days, making things is as easy as pushing a button to perform a certain task. Communication is the key to increase popularity. The wider it gets between company and community, the more customers it get, thus the popularity increase. Internet is an explicit example of wide communication. It allows people from different area or even country to communicate with each other. A great way to communicate with each other using internet is the website. A website in which the people around the world can communicate via internet. And so, the website is being used by the companies to increase and strengthen their communication between consumers. Though, a website must be attractive to get the customers and users attention. Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept. Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web  banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publishers content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Online advertising is a large business and is growing rapidly. In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. As for the bakeshops that the researchers are studying, an effective way of attracting customers is food marketing. Marketing creates a desire for the people who saw the advertising which will entice the customers to buy the product. The company should advertise in a way that all the people who saw the advertisement can easily remember the product. In an article of emedicinehealth at emedicinehealth. com, food marketing is one of the influences on what people will eat. It is already in our culture, as Filipinos, the love of bread and for that, bread is very saleable to the market. The problem for a bakeshop like Park n’ Go will be, how are they going to be the most favorable bakeshop for the Filipinos? That question will be answered on how they are introducing their products to the market. A factor to make the bakeshop favorable to the public is the availability of their stores. Stores should be very accessible and attractive to look at. And also, one of the most targeted markets of Park n’ Go are the mothers which will choose the food for their children. They will not just choose the nutritious foods but also the comforting ones. So, Park n’ Go should plan to have not just nutritious breads but also comforting breads for the buyers. If there is food availability, drinks correspond to it. Park n’ Go is known as a bakeshop only but it will also cater drinks to satisfy the eating habit of the customers most especially to the customers who will eat at a Park n’ Go branch. In that way, Park n’ Go can attract investors of beverages. In an article of Chicago Tribune food section, Ken Harris, an independent consultant to the food and beverage industry said, They needed to do something to get control of the products that they sell in their stores (referring to Starbucks)†. † Reference: â€Å"Related literatures for bakeshops. † StudyMode. com, 08 2012.Web. 08 2012. In every limited way in advertising, the concept and idea of having a website takes place. Publishing a website will not surely generate good impression about the product. There are some factors to consider in order determining the acceptability of a website. 2. Foreign Studies Miller’s Bakery went online with its website in January 2011, and started using Google AdWor ds just one month later. Situated across the Hudson River from New York City, both bakery locations are in busy commuter towns that have a constant stream of new residents. Dwight Miller, who runs the bakery’s online advertising program, signed up for AdWords to raise awareness of the bakeries in these towns and to drive more customers into the stores. Miller knew AdWords would help him target customers who were new to the area, as well as those who might be passing through on their commutes. Dave and Dwight Miller traditionally take most of their orders either over the phone or face-to-face in-store, so they made sure to include both location and contact information in their AdWords ads. They also created ads with â€Å"Get Directions† links and click-to-call functionality when they added mobile ads to the marketing mix in June 2011. â€Å"Our customers interact with our business using multiple screens,† notes Dwight Miller. â€Å"They’ll look us up on their phones when they’re out on their lunch break. Then they’ll head back to the office and research cake ideas on their work computers. After work, they come into the bakery with photos of cake designs on their phone. If we didn’t advertise on both desktop and mobile, we’d miss out on a lot of customer touch points. †